Brands have equity inside AI. Somebody should be managing it.
When a buyer asks AI what to choose, the answer usually ends with a recommendation. We started Upmode to understand why AI recommends the brands it does, and to help brands change it.
Three things.
AI recommends a brand because of what it believes about that brand. We think the lasting way to change the answer is to change those beliefs.
Measurement should be consistent. A measurement number is only useful if the next one was taken the same way. We read every brand with a consistent approach, so change over time means something.
The result should show up in the real world. If AI recommends you more, it should show up in what people do next. We look for that in the signals you already watch.
A few brands at a time.
Upmode is a product of Lit Lab Inc., a Delaware corporation. We work with a small number of brands at a time, on the categories where buyers already ask AI what to choose to create real world outcomes.
Write to hello@upmode.ai.
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